General Admixtures is a technology and value-driven provider of Chemical Admixtures and Construction Products and Services to the Cement, Concrete and Construction Industry.

General Admixtures provides new technologies for Architects & Engineers to develop and realize their vision’s design, and new products, services and “system” approach for concrete producers and contractors to improve their competitive advantage.

General Admixtures focuses on improving the competitive advantage of its customers through Innovation and “System” approach.

Innovation: in products, technologies, and services to the construction industry.
System approach: to raise the level of strategic capabilities and sustainable competitiveness.

To accomplish its mission General Admixtures leverages on the extensive knowledge of its Partners, Executives and Scientists in the cement, concrete, contracting and chemical admixture business.